When Koresh Dance Company landed an exhibition in the City, they asked for help spreading the word about their exclusive one day performance.
When Koresh Dance Company landed an exhibition in the City, they asked for help spreading the word about their exclusive one day performance.
When Koresh Dance Company landed an exhibition in the City, they asked for help spreading the word about their exclusive one day performance.
Deliverables: strategy, creative direction, design, and consultation
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Koresh Dance Company (KDC) is renowned for its captivating performances and exceptionally skilled dancers. With critically acclaimed productions staged in Philadelphia and nationwide, KDC has also garnered international acclaim through tours to Spain, Turkey, Israel, South Korea, Mexico, and Guatemala.
Challenge:
With so many talented dance companies in the City, how can a relatively small Phildelphia-based company get noticed and fill a venue for a one-night dance exhibition?
Koresh Dance Company (KDC) is renowned for its captivating performances and exceptionally skilled dancers. With critically acclaimed productions staged in Philadelphia and nationwide, KDC has also garnered international acclaim through tours to Spain, Turkey, Israel, South Korea, Mexico, and Guatemala.
Challenge:
With so many talented dance companies in the City, how can a relatively small Phildelphia-based company get noticed and fill a venue for a one-night dance exhibition?
STRATEGY
Captivate viewers with innovative visuals that showcase dancers in a whole new light, enticing them to attend the one-night-only live event in the City and discover the fresh, exciting performances of the Koresh Dance Company.
DANCERS = POWER
Dance is more than spins, splits, and smiles. It’s hours of hard work in the studio, perfecting every movement. It’s sprains, strains, and stress as dancers strive for perfection. While each move appears graceful and smooth, it is underpinned by immense strength and power. It seemed only fitting for KDC to dedicate a series of shows to the power of the dancer, with explosive movements accentuated by powder being spread during their performance.
During our creative process, we discovered a visual connection between the powder and the theme of power, which we were able to highlight in our visuals. This realization was a great "aha!" moment for all of us.
We developed an omni-channel campaign to promote the event date throughout the City. The campaign included a series of vertical and horizontal ads tailored for community publications, ensuring broad reach and visibility across diverse neighborhoods. These ads were also integrated into a street poster campaign, strategically placed in high-traffic areas to capture the attention of pedestrians.
To further amplify our reach, we leveraged social media by promoting supporting visuals on Instagram. The posts were designed to engage the platform's community, creating buzz and encouraging attendance. The cohesive campaign effectively utilized both traditional and digital channels to maximize impact and drive interest in the event.
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