TDECU, the largest credit union in Houston and the surrounding area, aimed to redefine the perception of financial institutions and elevate quality expectations for financial products. Leveraging their strong market presence, they sought to connect with the younger Millennial audience.
As the creative lead on the agency's TDECU account, I spearheaded a transformative shift in their advertising approach. Collaborating closely with our strategy and creative teams, we crafted a distinctive voice and visual identity that authentically represented the brand's essence and connected wth their intended target audience.
With TDECU's prominent sponsorship at the University of Houston, our objective was to infuse their on-campus presence with a fresh and engaging appeal. By featuring real U of H students and conducting an extensive photo shoot on campus and around the Greater Houston area, we ensured that our ads resonated with the local community. Our efforts resulted in a versatile library of evergreen ads and messaging, meticulously designed to be easily adaptable and widely utilized by TDECU's internal team.
TDECU CREDIT UNION
Additionally, we developed an extensive style guide that outlined color palettes, fonts, suggested layouts, and other key elements to ensure brand consistency across all platforms and mediums. Whether for print, digital, social media, or out-of-home, our creative assets equipped TDECU with a comprehensive toolkit designed to sustain its marketing efforts for years.
The result of our strategic approach and creative execution was a highly satisfied client and a notable increase in new members, validating the success of our collaborative efforts.
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