After my team and I helped complete UTSA's overall rebrand, the university's Admissions Department sought our expertise to strategically unify the collective look and feel of their prospective student materials.

We developed a comprehensive suite of resources, ranging from online and broadcast videos to printed collateral and digital applications. This library of engaging, informative, and visually cohesive materials was designed for multi-seasonal use with minimal updates required. Our strategic approach resulted in an overwhelmingly positive response from newly accepted students, significantly boosting UTSA's visibility and leading to the widespread adoption of the hashtag #FutureRoadRunner.

We created videos specifically for Undergraduate and Graduate audiences. Leveraging the popularity of UTSA's football team, we designed the Undergraduate spots to evoke the excitement of a game day experience, featuring a drum corps soundtrack and synchronized visuals and supers to enhance engagement.

The graduate broadcast video highlights student research experiences with the voiceover mentioning specific graduate majors available at the main and downtown campuses, demonstrating the diverse learning opportunities available to students.

We created a visual distinction between Undergraduate and graduate communications. The bold "You're IN" package led the way and created quite a stir among recently accepted students. When received their acceptance package, most would immediately post their acceptance to social media utilizing the hashtag #futureroadrunner. The hashtag continues to be one of UTSA's most-used celebrations during annual recruitment periods.

We standardized the bold use of UTSA's primary orange and blue brand colors across all undergraduate communications to ensure brand consistency and recognition. Additionally, we incorporated lifestyle photos of students engaged in various activities on campus, in classrooms, and in dorm rooms, offering prospective students an authentic glimpse into campus life.